This module follows and complements Strategic Management I. Again, our focus is those problems that are of general management relevance, that are critical for the short-term survival and long-term development of the firm. These strategic problems are most often vague, ill-defined, transfunctional or involve various individuals within the firm. They may question the culture of the firm, its role in its society as well as its existence.
This module places particular emphasis on strategy implementation and strategic action issues. As a first step, we will explore the linkage between the strategy and the organization of the firm and particularly the role of the organization in the implementation of strategy. We will introduce elements of corporate strategy and examine the concept of corporate competitive advantage. With fundamental elements of strategy analysis mastered, we conclude the course by examining the challenges associated with the implementation of a strategic action plan in different performance contexts. This section will permit us to look at the role of the manager in strategy implementation.
OBJECTIVES OF THE COURSE
The specific objectives of this module are as follows:
- To enhance strategic analysis skills developed in module 1.
- To explore issues related to the strategy-organization fit and to corporate strategy.
- To develop abilities in developing an effective strategic action plan based on a thorough diagnosis of a firm's strategy and performance.
- To understand the link between strategy formulation, its implementation and the role of a manager's personal actions